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Why do I think that usernames make a difference, when everyone knows that it’s all about the profile and photo?Because when you’re dating online, which is an extremely competitive medium, you need every advantage you can get.Researchers from Queen Mary University of London wondered the same thing, so they analyzed previous research on attraction.They combed through nearly 4,000 studies, settling on analyzing 86, with literature ranging from psychology, sociology, and computer, behavioral and precognitive sciences, to figure out the most effective approaches to digital dating.(So, the username “LEANING_IN_AND_LOVIN_IT” should still be okay, right?) Another tip, per professor and study author Khalid Khan: “People are also attracted to those similar to themselves.
Humor can give you the edge, but as they say in journalism, show, don’t tell.DO: BE THOUGHTFUL ABOUT YOUR USERNAME People gloss over this one too often, and maybe it’s because we’re in a time when people tend to use their real names, or variations thereof, in many of their online interactions. Remember back to when picking your AIM username was a serious task?It was your identity, your marker, and you’d better be happy with picking “DMX123” because you could be stuck with it for years.Most people take one of two wrong tacks when coming up with an online dating username: 1) Putting ZERO thought into it: Bill10247, Claire T, Ally Cat 2) Putting minimal thought into it, using a literal description: Tall Doctor, Gorgeous Goddess, Fun2Be Around The problem with these efforts, of course, is not that they’re “bad”, but rather that they’re BORING. All of them are plays off of real names, idioms or catchphrases, which is why they evoke smiles from readers.There’s nothing unique, memorable or distinguishing. One of my favorite usernames was The Goose Whisperer, written for a client named Bobbi in 2005. So if you’re wondering how to come up with a clever name that gets attention, and attracts a like-minded person with a great sense of humor, I have an exercise that can help you come up with usernames just like the ones I mention above.